What is the Marketing Retainer, and why do you need it?
Behind every stable growth in revenue is a team of people who understand your audience, create effective strategies, and utilize engaging assets to attract them to your offerings. The Marketing Retainer service provides your business with the people, assets, and strategies you need to grow.
The following is a list of the assets you receive as a Marketing Retainer client.
Online advertising is the front-end of all sales and marketing campaigns. We create ad strategies that attract your audience toward your offerings and services, leading them to take the next step in the sales process.
We create the advertisements, publish them on the platform of choice, manage their performance, report analytics, and make adjustments as needed to improve performance and maintain consistent results.
A landing page is a one-page website that engages the viewer in a product or service without the distractions of a website. It focuses their attention on the product or service you are advertising and convinces them to take the next step.
Your landing page is designed from the ground up with your audience and their pain points in mind. The page is structured to keep them interested as they scroll, and lead to their next step, such as booking a call or scheduling a demo. A hyper-responsive page looks and reads great on desktops, laptops, tablets and smartphones.
ContentOne offers three tiers of animated sales and marketing videos. With the Marketing Retainer service, you receive one Tier 3, fully animated video, with professional voiceover, every month.
With a monthly Tier 3 video, you can arm your sales team with engaging videos that keep your audience interested and push them further along the sales cycle. Your videos can also be used as advertisements and on landing pages to improve their performance and engagement.
Pitch decks are an industry standard in sales to enlighten your prospects on your value proposition. At ContentOne, we create sales decks that take this concept further by adding custom designs and professional copywriting.
Your sales deck is designed, written and formatted from the ground up to address the exact pain points your products or services address, and differentiate you from the competition with a compelling value proposition.
Social media is the primary source of information in the 21st century. Almost every company on the planet utilizes social media to keep their audience updated on their products, services, news, updates, and so on.
With the Marketing Retainer service, we create your social media profiles (if needed), ensure they follow modern standards and trends, and create 8 pieces of social media content per month to ensure your messaging is in front your audience at all times.
With the Marketing Retainer service, you receive a dedicated team from ContentOne who collaborate with you to achieve your marketing and sales goals.
Your team will include a client relations rep, a video production supervisor, a copywriter, an advertising director, a graphic designer, and a web developer.
The Marketing Retainer is your all-inclusive path to sales success.
We start the Marketing Retainer process with an introductory meeting with our production team to collect as much data as possible about your business, your audience, past strategies, acquisition models, and more.
We proceed with a deep analysis of the data gathered in step 1 and formulate a strategy for your first Tier 3 video, your pitch deck, your advertising campaign, and the first round of social content.
This strategy is then turned over to our delivery team to create each asset needed to execute the strategy. The copywriters craft the copy for the landing page, pitch deck, Tier 3 video, advertisements and the social content.
The copy is then given to the design and video team to create your first round of assets for approval.
Once your assets are approved, they are packaged and delivered to your team. Your advertising campaign is then launched and turned over to the ad management team to routinely analyze, adjust and advise.
Every 30 days, your team will receive a total of 8 pieces of social content and a fresh Tier 3 video to continue filling the gaps in your sales cycle.
Sales excellence can be achieved with a smooth sales cycle, engaging sales assets, and an attractive marketing campaign.
Get in touch with us to see how we can help you achieve your sales goals.